Roller basket provides mind-shift in retail shopping
It is being hailed as a mind-shift and a much-needed solution to customer and retailer needs in Australasia for the next decade. Importantly it is proven to boost sales by 18-23%; causes customers to linger and spend 11% more time in a store; and supports the growing category of the purchaser wanting to shop more frequently for fresh and convenience products*.
The Viscount Plastics’ roller basket is set to change shopping habits; generating an increased spend and number of items purchased per visit, while extending the time spent shopping. Additionally, it has handling and stacking, branding, hygiene and Health & Safety benefits for customers and retailers alike.
A.C. Nielsen survey
Based on an international survey, by A.C. Nielsen, of more than 600 shoppers in European super- and hyper-markets, the roller basket is seen to make the customer feel more at ease, at the point-of-sale.
This is based on:
- overall ease-of-use;
- superior mobility and
- adaptability to individual customer height.
Bridging role
Added to that is the bridging role it plays between having to carry a laden basket or manoeuvre a trolley through the aisles, if you have heavy items or are doing a full weekly shop.
It is viewed as fashionable, attracting more people and improving in-store appearance, through additional branding opportunities, attractive colours and easy storage and cleaning.
Significant benefits:
- The larger capacity invites customers to buy more and statistics prove they do
- Shoppers do not pass up on heavier items, or on buying two or more of something, knowing the wheels will take the strain – not them
- Being made of food grade polypropylene, food can come into direct contact with the surface, since it also meets the highest hygiene standards
- Customers enjoy being able to choose between two adjustable heights on the ergonomically designed handle
- A variety of colours and a large branded area offer enhanced recognition and image reinforcement.
Technical Specifications
- Body size 354 x 354 x 404mm (height)
- Height with handle extended 913mm
- Weight 1.3 kg
- Capacity 30L
- Nesting height 65mm
- Logo size 120mm (width) x 80 mm (depth)
Material: Basket and handle: Food grade polypropylene Telescopic handle
Alloy Wheels: Rubber and steel
